FittedPhoenix Baby Tee
$38
Soft fitted cotton baby tee with the full Resilience Formula crest on the chest.
The Shop
Wear the Formula.
Phoenix-emblazoned essentials in signature midnight black — chosen to let the pink, gold, and magenta of the crest take flight.
Pre-launch preview · Checkout opens soon
Fitted
Unisex fitPhoenix Classic Tee — Men's
$42
Heavyweight cotton crewneck in midnight black. Built to last, built to rise.
Women'sPhoenix Scoop Tee — Women's
$42
Soft-touch scoop neck with a flattering drape. The phoenix front-and-center.
PremiumRise Again Hoodie
$78
Heavyweight fleece pullover hoodie. Embroidered chest crest, brushed lining.
StatementPhoenix Bomber Jacket
$128
Satin-finish bomber with full back embroidery of the phoenix crest. A statement piece.
EverydayPhoenix Embroidered Cap
$32
Structured 6-panel cap, premium embroidery, adjustable strap.
ActivePhoenix Sun Visor
$28
Lightweight performance visor for runs, courts, and sunrise walks.
AccessoryPhoenix Canvas Tote
$24
Heavy-duty 14oz canvas tote. Carry the Formula everywhere.
Behind the Black
Why midnight black?
We chose deep matte black as the canvas so the phoenix's pink, magenta, and gold catch the light the way fire does at dusk — unmissable, unforgettable, and impossible to fade into the background.